Aria, an AI-First company, trying to get noticed in the sea of AI start ups
Aria had a problem that a lot of tech start ups have, that is everyone is starting a tech start up and the competition is fierce. Their product is great and solves real problems, but they faces the problem of how to get noticed with so many AI assistants on the market.
This was a full Brand identity project from Brand Strategy, Brand Design, and roll out of how we would reach our audience, and how to differentiate us from the competition.
Setting the foundation
With Aria, we did an in depth analysis of their competitors to really understand how we could position them with their messaging, visual style and how we present them to the world.
This was done by understanding who they truly are in the strategy stage, then understanding their audiences exact needs, to then moving onto where we interact with this audience and how we’d design each experience.
Time to
stand out
Then we moved onto visuals. In the strategy stage we noticed our direct (and some indirect) competitors went for the same look and feel, and relied solely on marketing power to stand out which works out more expensive long term. We went the opposite we wanted the brand to stand out, feel alive, and be an experience at all stages, in the product all the way to the logo itself.
